Lexus uses Oculus to let people “test drive” their new cars

http://www.joystiq.com/2014/10/02/lexus-creates-an-oculus-rift-powered-virtual-test-drive/

great way for automobile companies to let people experience/preview their new vehicles by “sitting inside” them and “driving them”

They just need to pump new car scent into your nostrils for the full effect